How did you use new media technologies in the construction and research, planning and evaluation stages?

BLOGS

The blog this year is really good as it is simple and easy to use with a good layout so you can present your information clearly. A really good feature of the blog is categories. This groups together all posts of a certain subject so it is easy to gain the information you need. You can also have widgets such as grooveshark so you can put music on your blog so show your ideas for trailers and get opinions on them through comments or by using polls provided by wordpress. It also allows us to get a lot of audience feedback through polls and commenting etc and because you can put up videos from youtube of your trailer or existing trailers for research and get opinions. The blog has also got a link to our teachers’ blogs so they can see exactly what we have done and comment us back with feedback and in this way we can make sure we know exactly what we are doing and improve on it. Also, looking at other people’s blogs helps us learn new techniques on the blog and get inspiration.

RESEARCH, PLANNING AND FEEDBACK

The internet has played a big part in my research and planning. Youtube has allowed me to look at existing trailers and embed them on my blog to analyse and get feedback on. This has helped me then pick out the features that I would like to use in my own trailer. This also applies to existing magazines and posters. For my feedback I used several techniques. I filmed friends answer questions about my trailer and ancillary texts and I did this in an interview kind of way. I set up a camera on a tripod and set it facing my friend. I made sure I picked someone that was close enough to be completely honest and sensible so my answers were completely valid. To then put this on my blog, I edited the clips together using premiere elements and then uploaded the film to youtube and embedded it in a blog post. It has also supplied me with polls and surveys that I got people to answer to get the opinions of my audience and to let poeple know about them and to ask people to complete them I used emails through school and also links on facebook.

FILMING

For my actual filming I used a digital video camera. I found the actual buttons quite easy to use but I found problems with other technical issues. Lighting was a problem for me because I wanted some really bright shots to show the happy mood but then other more dull shots to reflect the sadness. With the bright shots, I tried to use natural sunlight but shots often came out too bright and trhen you couldn’t really see what was happening and then with the darker shots they came out extremely dark and fuzzy and were completely useless. I found then that for the darker shots it was easier to just film on a cloudy day and made the girl wear dark clothing to create a dark effect and they came out perfectly. When putting it together on the computer I used premiere elements and it was a lot of trial and error and self- taught which was good because I found effects by accident that I probably wouldn’t of thought of using before. I used a lot of fading in and out and changed the levels of some clips to enhance the brightness or to make the darker clips a bit smoother to look at. I also edited the extreme close up of the girl’s eyes to enhance the emotion so I made them darker by changing the levels and saturation. I also use audacity to get my music off of Youtube  and then transfered the file over to premiere elements and faded out the end. At first I used the premiere elements tool for my text but after looking at audience feedback I found that they were really not effective so I then made them on Photoshop using screen shots from the film.

PHOTOSHOP

I used Photoshop for my film in my titles. I took screenshots from my trailer  for my actor titles and inserted them into Photoshop and then I cropped them to take up half of my canvas and then picked a simple font that could look as if someone had typed it out as a story as I thought this fitted with my genre. I also got an image of a heart off the internet and cropped it by using te magic wand and using the similar tool and inserted this in to reflect the romantic comedy genre.

Here is 2 expamples of my titles:

I also used photoshop for my poster and magazine cover. I changed the levels of my photos to make them look more like magazine images and also cropped them and smudged in the backgrounds to cut of anything irrelevant and draw attention to the girl. I also used a lot of trail and error and self-taught myself on Photoshop however, I had the slight adavantage on this compared to premiere elements as we used this software last year.

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What have you learned from your audience feedback?

These are comments left on my blog by my audience:

https://ekeylockchs.wordpress.com/2010/04/22/feedback-giving-on-my-blog/

I used the feeback from these comments to limit the number of fades because the audience found the pace was slow. It also helped me change my clips to appear separately to my clips and  then change them to photoshop produced titles. It also helped me jusitify my music choice.

For my magazine cover it told me my strength which was my image but then it told me that my masthead needed to be stronger as it faded in. If my magazine was on a shelf, this would make it stand out more.

For my poster, it helpedme cut out the pointless parts which made the image of the girl stand out, which is really what the audience would be interested in, so therefore attracting the audiences attention.

These are the results from my survey:

https://ekeylockchs.wordpress.com/2010/04/22/my-survey-questions/

This shows that it was clear what the genre of the film was making it easier for the audience to decide whether the film would be to their taste and to help classify the film. It also shows that the poster wasn’t as successful as it could of been. I should of made it more appealing maybe by adding a comedy element. Another thing it  shows is that my trailer was successful as the whole point of it is to make people go and watch the film and 100% of people said that they would do so. 75% of people said the music was suitable according to this survey however I have had many past comments saying how they really likeed the music, maybe the music was of an aquired taste so picking a more mainstream piece of music could of been more successful.

This is my feedback from a one to one interview:

https://ekeylockchs.wordpress.com/2010/04/20/feedback/

From this I found that females are represented as in control.

It sustatained the audience’s interest as it was short and kept her enthusiastic and she didn’t get bored.

She believes that my choice of actors/ actresses is good because they don’t look like a conventional couple which foreshadows the break-up. She also likes the mise-en-scene as the girl is wearing a flowery dress with reds in that resembles love. She also liked the variation in locations and liked the close up of the girls face to show she’s upset. She also notices how when it is happy there is brightness.

She thought the music established the genre well as the song is about a couple and the lyrics reflect my trailer.

The feature on my poster that most atracted her attnetion was that it was just the girl, which was what I wanted to achieve. She thought the lighting was good and liked the background blurring and the red heart refelcts the genre.

She thought my trailer worked well as a trailer partly because of features she has seen in existing media texts such as still pictures and the fact that you don’t see what happens in the end between the couple makes her want to watch the film.

She dound the genre of the film very clear and recognised the comedy elements clearly.

Her favourite shots were at the beginning where you see a close up of them holding hands and then you see them again after a title walking off still holding hands. She also liked the extreme close-up of the girls eyes because it was very emotional and the mise-en-scene of using red colours to resemble love.

The impression that lingers in her mind is love and she understood the narrative well.

She thought the trailer was quite short but also said that becuase its a teaser trailer you don’t want to give too much away.

For my poster, she found that through the images and text she understood what the genre was.

Through all this feedback I was able to improve my work and appeal to what the audience want and therefor emkaing my work successful.

How effective is the combination of your main product and ancillary texts?

 

My trailer, poster and magazine cover all have the same feel and link to each other well.

The effect I wanted was for people to see my poster around and find some interest in it that would lead them to seeing my trailer.

To do this I made my poster simple and put the actors names on quite boldly so if it was real people would recognise the names and associate it with other films they love and therefore encourage them to watch it.

If this was in reality my teaser trailer would be released first and quite early before the film’s release then my poster would be released to remind people of the trailer they had seen and to introduce the film to new audiences. Coming up to the release of my film the magazine cover would be released to give more details and encourage more people to watch the film.

My trailer was slightly more successful than my poster when looking at audience feedback, however after watching my trailer audiences would probably remember the poster.

2) Do you think that my poster made you want to watch the trailer?
a-Yes
b- No

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My  trailer conforms with real media products such as 500 Days of summer:

It follows the same narrative structure and has has quite a few similar shots and similar music.

However, my trailer goes against the conventions of other romantic comedies, as the girl in mine is shown to have a lot of power.

Unlike a lot of romantic comedies where the man is always the one to break the girls heart mine is the opposite so represents women in a positive way.

These two videos are what Eve said about the representation in my trailer:

NARRATIVE

TZVETAN TODOROV
– Was Bulgarian structuralist linguist 

– He suggested that stories begin with an equilibrium or status quo where any potentially opposing forces are in balance. This is disrupted by some event, setting in chain a series of events. Problems are solved so that order can be restored to the world of the fiction.

My trailer conforms with this theory making it a conventional film.

VLADIMIR PROPP 

– A Russian critic who examined 100s of examples of folk tales to see if they shared. any structures. His book on this ‘Morphology of the Folk Tale’ was first published in 1928)
 
– Propp looked at 100s of folk tales and identified 8 character roles and 31 narrative functions.

– The 8 character roles are 

1. The villain(s)

2. The hero

3. The donor – who provides an object with some magic property. 

4. The helper who aids the hero.

5. The princess (the sought for person) – reward for the hero and object of the villain’s schemes.

6. Her father – who rewards the hero.

7. The dispatcher – who sends the hero on his way.

8. The false hero

My trailer doesn’t really conform with this as it only involves 2 characters and the girl is represented as quite powerful and independant.

My magazine is very conventional and uses the same type of masthead, main image, main cover lines and cover lines of existing products.

This is shown in my research:

https://ekeylockchs.wordpress.com/2010/04/23/magazine-cover-research/

My poster kind of follows conventions of existing posters however, it is just one girl on her own and I did this because of the title of my film and to show her independence which other romantic comedies do not.

magazine cover research

Like most magazines it has a large masthead going straight across the top and in a colour that stands out.

The image is large and takes up the majority of the front cover and you can straight away see what the magazine is about.

The main cover line tells you exactly what it’s about and links with the image capturing the audeinces attention.

Research on film posters

Film poster

A film poster is a poster used to advertise a film. There may be several versions for one film, with variations in regards to size, content and country of production of the poster. It usually contains an image with text, though this has evolved over time from image-free bill posters through to the highly visual digital productions of today. The text usually contains the film title in large lettering and often the names of the main actors. It may also include a tag line, the name of the director, names of characters, the release date, etc.

Film posters are displayed inside and on the outside of movie theatres, and elsewhere on the street or in shops. The same images would appear in a film exhibitor’s pressbook and may also be used on websites, DVD-packaging, flyers, advertisements in newspapers and magazines, etc.

Use of such posters goes back to the earliest public exhibitions of film, where they began as outside placards listing the programme of (short) films to be shown inside the hall or movie theater. By the early 1900s, they began to feature illustrations of a scene from each individual film or an array of overlaid images from several scenes. Other movie posters have used artistic interpretations of a scene or even the theme of the film, represented in a wide variety of artistic styles. Movie posters are produced in a large number of sizes to meet various advertising needs.

Types of film poster

Lobby cards

Lobby cards are like posters but smaller, usually 11″ × 14″ (but also 8″ × 10″ before 1930). Lobby cards are collected and their value depends on their age, quality and popularity. Typically issued in sets of eight, each featuring a different scene from the film. In unusual circumstances, some releases were promoted with larger (12 cards) or smaller sets (6 cards). “The Running Man” set, for example had only six (6) cards, whereas the earlier classic “The Italian Job” set spanned twelve photographs. Films released by major production companies experiencing financial difficulties sometimes had no accompanying “lobby set” at all. Perhaps one of the most notable examples of this scenario would be Michael Mann’s cult classic Manhunter (1986), for which no USA lobby card set was ever printed.

In the United Kingdom, sets of lobby cards are more typically referred to as “Front Of House” cards. However, this can sometimes also refer to black and white press photographs – in addition to the more typical 8 × 10 inch lobby card style promotional devices.

The Beinecke Rare Book and Manuscript Library at Yale University holds a collection of lobby cards from silent western films that date between 1910 and 1930.

Teaser poster

A teaser poster or advance poster is an early promotional film poster, containing a basic image or design without revealing too much information such as the plot, theme, and characters. The purpose is to incite awareness and generate hype for the film. A tagline may be included. There are some instances when teaser posters are issued long in advance before the film goes into production, although they are issued during the film development

feedback giving on my blog

Comments on my trailer that I have taken into consideration when editing:

  • the music is lush and the whole style is really good
  • good music in background
  • that looks really good emma (: the music suits it i reckon
  • Shaping up OK but there is still plenty of scope for ‘tightening up the editing and I think you need to try to look at the number of fades….
    Reall pleased to see this up here and there are encouraging signs. I think you should change it so that the text does not appear superimposed on images but is instead used as an ‘inter-title’ between clips. This is much more conventional and also helps the pacing of the sequence.

Comments on my magazine cover I have taken into consideration when editing:

  • I really like this, I think the image is really good, though maybe the masthead could be stronger? Cos it kind of fades into the background on the left
  • I love the image, it looks really good

Comments on my poster I have taken into consideration when editing:

  • You have an unusual aspect to the poster – maybe crop some from the top which doesn’t add a lot. See if you can photograph bus shelter or cinema exterior and superimpose your poster